Write a paper about Melendez Construction (company name), Empowering Latina Women in the Construction Arena (tag line). This company is offering affordable homes to Quincy MA residents, within a range of $200,000 to $300,000.

Some ideas I was thinking of;

• SAMWA certification, to be able to bid for contracts

• 51% Minority &Latina Woman owned (advantage for bidding purposes)

• Getting sub contractors involved to be able to subcontract.

Remember your company title first, followed by the tag line, followed by the elevator pitch, followed by executive summary. First the tagline and elevator pitch should pretty much be in the beginning of the exec sum.

Rules for writing an executive summary:

1. The Grab: You should lead with the most compelling statement of why you have a really big idea (elevator Pitch). This sentence (or two) sets the tone for the rest of the executive summary. Usually, this is a concise statement of the unique solution you have developed to a big problem. It should be direct and specific, not abstract and conceptual. If you can drop some impressive names in the first paragraph you should—drawing on a metaphor, “Netflix for gamers”, “Healthy Vending Machines”, “Using robots to maintain restrooms”.

2. The Problem: You need to make it clear that there is a big, important problem (current or emerging) that you are going to solve. In this context you are establishing your Value Proposition—there is enormous pain out there, and you are going to increase revenues, reduce costs, increase speed, expand reach, eliminate inefficiency, and increase effectiveness, whatever. Don’t confuse your statement of the problem with the size of the opportunity

3. The Solution: What specifically are you offering to whom? Software, hardware, service, combination?. Use commonly used terms to state concretely what you have, or what you do, that solves the problem you’ve identified. Avoid acronyms and don’t try to use this opportunity to create and trademark a bunch of terms that won’t mean anything to most people. You might need to clarify where you fit in the value chain or distribution channels—who do you work with in the ecosystem of your sector, and why will they be eager to work with you

4. The Opportunity: Spend a few more sentences providing the basic market segmentation, size, growth and dynamics—how many people or companies, how many dollars, how fast the growth, and what is driving the segment. You will be better off targeting a meaningful percentage of a well-defined, growing market than claiming a microscopic percentage of a huge, mature market.

5. Your Competitive Advantage: No matter what you might think, you have competition. At a minimum, you compete with the current way of doing business. Most likely, there is a near competitor, or a direct competitor that is about to emerge (are you sufficiently paranoid yet??). So, understand what your real, sustainable competitive advantage is, and state it clearly. Believe it or not, in most cases, you should be able to make this point in one or two sentences.

6. The Model: How specifically are you going to generate revenues, and from whom? Why is your model leverage able and scaleable? Why will it be capital efficient? What are the critical metrics on which you will be evaluated—customers, licenses, units, revenues, margin? Whatever it is, what impressive levels will you reach within three to five years?

Answer rating: 100% (QA)

Melendez Constructions was founded in 2015 Empowering Latinas in the Construction arena striving to build quality affordable homes by providing a trus... View the full answer