Write a paper about Southwest airlines You will identify and describe a business opportunity (i.e. a new
Question:
Write a paper about “Southwest airlines” You will identify and describe a business opportunity (i.e. a new product, a new facility, a cost-cutting investment) that Southwest Airlines should pursue and explain the benefits/ costs of this decision by addressing the following points. A. Based on your knowledge of this organization, what is a likely investment it would consider and why? Be sure to describe the basic features of the investment as a foundation for considering its potential financial impact. B. Evaluate the approximate costs and benefits of the investment you identified, explaining how these would affect your spreadsheet projections and business decisions. Estimates are sufficient, but should be grounded in common sense and insight into the organization. C. How does the potential investment affect budgeting and related business decisions? For example, does the investment involve significant cash spending this coming year, followed by benefits in the following year? How might that affect short-term and long-term spending priorities? Does the benefit outweigh the cost?
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen