Write a paper on Alaska Airlines, Inc.

The following elements must be included in the paper.

1. Executive Summary/Abstract

a. Summarized plan in a few paragraphs

b. Include positioning statements

2. Overview of company

a. Mission statement

b. Product/service description

c. Competitions

d. SWOT analysis

3. Market segment

a. Identify the primary and secondary target markets

b. Provide rationale for selection

4. 4 Ps, Branding strategy

a. Clearly identify product and/or service

b. Price strategy

i. What is your pricing strategy, penetration, skimming competition, cost plus, etc.

ii. Rationale for your selected strategy

1. Fixed/variable costs

2. Competition

3. Target group and willingness to pay

iii. Selected strategy relationship to market positioning.

c. Place (Distribution) Plan

i. What is your strategy in determining how and where the consumer buys your product/service?

d. Advertisement and sales promotion plan.

i. How are you going to reach your target market?

ii. Advertisement.

iii. Which media will be most effective?

iv. Will you use social media?

v. What type of sales promotion strategies will you employ?

1. Free samples, coupons, product demonstrations, etc.

e. Develop a branding strategy that covers brand name, logo, and slogan.

Answer rating: 100% (QA)

1 Executive Summary This research report would discuss the primary marketing plan and strategies of Alaska Airline Inc The company was founded in 1932 with the name of McGee With the successful operat... View the full answer