Write a report on “Unilever” and answer the following questions:

Has the Unilever organization clearly identified its business niche and how it is different from its competitors? Explain your answer.

What specific objectives has the firm set in conjunction with the new strategy?

What key strengths and weaknesses of the organization influenced the selection of the new strategy? What are the key assumptions about the future that shaped the firm’s new strategy?

What influences on tactical and operational planning do you anticipate from the new strategy?

Does the new strategy include global activities? if so, is this a good decision? if not, should it? Why?

What role, if any, did entrepreneurship play in the company’s strategy?

Answer rating: 100% (QA)

Multiple Brand Strategy Unilever has adopted a product differentiation strategy to dominate the detergents market despite none of its brands being the market leader Multiple branding is marketing of t... View the full answer