You currently work for a retail store that carries basic household goods, some groceries and health and
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You currently work for a retail store that carries basic household goods, some groceries and health and beauty products. The store is located in a small community (approximately 5,000 total residents) in which you live and is looking to expand its operations in some way.
You are required to develop a major project proposal to be undertaken by your employer. You may decide to expand your product offerings or open an additional store in an adjacent community for example.
Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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