Malaysia Airlines System sometimes during a promotion offer discounted rates during weekdays to frequent flyers' family members if they accompany him or her on trips. In terms of the relevant costs concept, how would such promotions affect the airlines profitability? Your answer should mentioned all the costs involved in such a decision for management to consider before proceeding with such promotions.

Answer rating: 100% (QA)

Such promotions can impact the airlines profitability by considering various costs 1 Direct Costs Ti... View the full answer