1 ) According to What McDonald’s Menu Items Look Like Around the World video 

Answer the following questions:

a) Which international business strategy is McDonald's using - global standardization or localization? Explain your reasoning.

b) Do you think McDonald's business strategy is effective? State why.

c) What are the benefits of McDonald's strategy?

d) What are the costs of McDonald's strategy?

e) What determines whether a multinational corporation uses a global standardization strategy or a localization strategy?

Answer rating: 100% (QA)

1 McDonalds employs a combination of both global standardization and localization in its international business strategy This approach is often referred to as glocalization Heres an explanation of how ... View the full answer