1. Analyze Saamas growth from 1997 to 2017. What did you learn about the tradeoffs in pursuing...
Question:
1. Analyze Saama’s growth from 1997 to 2017. What did you learn about the tradeoffs in pursuing opportunistic versus focused growth?
2 Evaluate the choice of clinical operations management as a market opportunity. What criteria make this an attractive opportunity for Saama?
3. Explain how LSAC is qualitatively different from the Fluid Analytics Engine and how it creates competitive differentiation for Samma.
4. Calculate the annual addressable revenues from the three different market segments for the customer acquisition pathway. Calculate the revenue that Saama can expect from this pathway for Year 1 and Year 2.
5 Calculate the revenues that Saama can expect from the customer development pathway for Year 1 and Year 2, including revenues from cross-selling and account expansion. How do these revenue estimates compare with your estimated customer acquisition revenues? What do you conclude from this comparison?
6 Evaluate the product development pathway that focuses on AI and Blockchain technologies. Calculate the revenues that Saana can produce from the innovation.AI project for Year 1 and Year 2. Beyond revnues, what are the pros and cons of pursuing the product development pathway?
International Management Managing Across Borders and Cultures Text and Cases
ISBN: 978-0134376042
9th edition
Authors: Helen Deresky