1; Assume you are in charge of fundraising for an organization on your campusa social fraternity or sorority, a business fraternity, or any other such organization. It is your job to identify a suitable project and to manage the project's marketing communications. For the fundraising project, whom you would target, what objective(s) you would set, and how much (ballpark figure) you would budget for marcom efforts. Explain in details.

 2; Why do you think that the trend in marcom budgeting is toward increased expenditures on promotions and reduced advertising spending? Provide answer in details.