1. Based on both your own experiences and what you've learned, what is YOUR definition of...

  

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1. Based on both your own experiences and what you've learned, what is YOUR definition of marketing? (Feel free to note how the text, our discussions in class, the book you're reading or research you're doing for your case study, or any other sources have influenced your definition). What distinctions, if any, would you make between marketing and marketing management? 2. Describe an organization or situation that represents what you consider EXCELLENT marketing and relate it to Kotler's "4 Pillars Model" discussed in class. Specifically, note what made it "excellent." 3. Define "cause-related marketing" and give an example of its use. How could this tactic offer bottom-line benefits for the organization? Thinking back on your consumer decision-making assignment, had you been exposed to cause-related marketing, how might it have influenced your decision? 4. Kotler described three factors that have dramatically impacted the marketplace today. List these factors and, using the organization you work for now, give an example of each. 5. What is Lifetime Customer Value (also referred to as "Customer Lifetime Value") and why is it such an important business concept? 1. Based on both your own experiences and what you've learned, what is YOUR definition of marketing? (Feel free to note how the text, our discussions in class, the book you're reading or research you're doing for your case study, or any other sources have influenced your definition). What distinctions, if any, would you make between marketing and marketing management? 2. Describe an organization or situation that represents what you consider EXCELLENT marketing and relate it to Kotler's "4 Pillars Model" discussed in class. Specifically, note what made it "excellent." 3. Define "cause-related marketing" and give an example of its use. How could this tactic offer bottom-line benefits for the organization? Thinking back on your consumer decision-making assignment, had you been exposed to cause-related marketing, how might it have influenced your decision? 4. Kotler described three factors that have dramatically impacted the marketplace today. List these factors and, using the organization you work for now, give an example of each. 5. What is Lifetime Customer Value (also referred to as "Customer Lifetime Value") and why is it such an important business concept?

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My definition of marketing is the strategic process of creating communicating delivering and exchanging offerings that have value for customers clients partners and society at large This definition ha... View the full answer