1. Briefly discuss what marketing analytics software is and how companies use it to optimize their return...
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1. Briefly discuss what marketing analytics software is and how companies use it to optimize their return on investments on their website and social marketing efforts. 2. Define and describe the functionality of customer relationship management (CRM) systems and how they aid in sales and marketing?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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