1. Describe on each of the component of market offering (value-based pricing, product features and quality, and...
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1. Describe on each of the component of market offering (value-based pricing, product features and quality, and service mix and quality).
2. On the product features and quality component, how to make it attractive to customer?
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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