1. Describe the role of creative strategy in advertising and identify inputs to the creative process. 2....

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1. Describe the role of creative strategy in advertising and identify inputs to the creative process.

2. Describe the development of creative strategy in detail.

3. Compare tactics for the creation of print ads and TV commercials as well as online advertising.

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Marketing Research

ISBN: 9781119497639

13th Edition

Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

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Posted Date: Dec 15, 2023 04:16 AM

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1. Describe the role of creative strategy in advertising and identify inputs to the creative process. 2....

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The detailed answer for the above question is provided below 1 Role of Creative Strategy in Advertising Role Creative strategy in advertising involves ... View the full answer

Marketing Research

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