1. Discuss the core tradeoffs about global marketing: standardization versus customization. Use at least on example in your presentation 2. What marketing potential does the internet offer small business owners wanting to do business outside of their home country? Use at least one example in your presentation. 3. What are the key marketing issues Apple Inc. deals with? Use at least 2 countries you can use as comparisons. 4. The Internet based economy is going to end up just like the old economy with the huge conglomerates controlling everything. Do you agree or disagree? Is this situation desirable or not? 5. Can you use the same marketing strategies across Canada? Use an example of any product or service to explain your answer

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1 Standardization versus customization in global marketing Standardization involves offering the same product or service across different markets ofte... View the full answer