1. Discuss the product differentiation strategy of Lux. Do you concur with the approach? Give reasons? 2....

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1. Discuss the product differentiation strategy of Lux. Do you concur with the approach? Give reasons?

2. What factors contributed to the success of the Lux promotional campaign?

3. Why the communication was changed giving your comments to the new theme?

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Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Posted Date: Mar 22, 2024 12:40 AM

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1. Discuss the product differentiation strategy of Lux. Do you concur with the approach? Give reasons? 2....

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1 Product Differentiation Strategy of Lux Lux has historically employed a product differentiation strategy by focusing on luxurious and highquality ingredients in their beauty and personal care produc... View the full answer

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