1 Elaborate on Intuits use of customer research Why did it work so well for the company Intuit spends a significant amount of time and money on consumer research each year to know exactly how customers use and feel about their products Intuit states that research is critical due to the fastpaced nature of technology competitiveness of industry and fast changing consumer needs Intuit conducts several levels of research and invites consumers and businesses to participate in a variety of ways

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CASE STUDY ON PRESENTED BY Vigneswaran AR MARKETING MANAGEMENT 2 INTRODUCTION Intuit Inc is an American software company headquartered in MountainView California It was founded in 1983 by Scott Cook a... View the full answer