1. Explain in detail the importance of market segmentation and the four criteria for successful segmentation. Provide...

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1. Explain in detail the importance of market segmentation and the four criteria for successful segmentation. Provide examples.

2. Explain the six steps in segmenting a market. Provide examples

3. Related to a detailed and segmented understanding of customers, explain four trends that will lead to the continuing growth of Customer Relationship Management (CRM). Provide examples.

4. Briefly explain what is Positioning?

5. Briefly explain, what is Repositioning?

Related Book For answer-question

Calculus Early Transcendentals

ISBN: 978-0321947345

2nd edition

Authors: William L. Briggs, Lyle Cochran, Bernard Gillett

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Posted Date: Apr 16, 2024 08:07 AM

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1. Explain in detail the importance of market segmentation and the four criteria for successful segmentation. Provide...

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Calculus Early Transcendentals

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