1. Explain why mass markets require offerings with fewer distinctions than niche markets. 2. What is the...

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1. Explain why mass markets require offerings with fewer distinctions than niche markets.

2. What is the difference between a niche and a market segment?

3. How is McKennas philosophy of market ownership, discussed in Chapter 2, reinforced by the TALC positioning strategies suggested in this chapter?

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Fundamentals Of Biostatistics

ISBN: 9781305268920

8th Edition

Authors: Bernard Rosner

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Posted Date: Mar 30, 2024 03:44 AM

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1. Explain why mass markets require offerings with fewer distinctions than niche markets. 2. What is the...

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Fundamentals Of Biostatistics

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