1. From the perspective of the marketer, when do wants become demands?

 

2. From the perspective of consumer behavior, when do needs become wants?

 

3) An audiophile who has invested $60,000 in a McIntosh home audio system is so brand loyal that he refuses to believe a new equipment review article that says a competing brand's power amplifier is just as good as the McIntosh model he owns. What psychological phenomenon is this person demonstrating?

 

Answer rating: 100% (QA)

Wants vs Demands From the marketers perspective Wants become demands when consumers are willing and ... View the full answer