1. Give a brief overview of CORPORATE TRAVEL MANAGEMENT LIMITED organisation.

2. Use VRIO analysis and Mackenzie's 7 model to analyse the external and internal environment of this organisation (Corporate Travel and Management Limited )

3. Clear articulation of the competitive advantage identified

4. A diagnosis of the sources of the competitive advantage, strengths and weaknesses of these sources and future sustainability of the competitive advantage outlined

5. A conclusion that identifies strategic opportunities and risks