1. How is the buying behavior of the two customers similar, and how is it different?...

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1. "How is the buying behavior of the two customers similar, and how is it different? 2. From a marketing perspective, how could TSL use the information gained from talking to the two customers? 3. Could TSL treat both customers the same, or would they have to have a different marketing strategy for each? Explain. 4. Which of these customers do you think is most likely to buy a TSL bar? Which is the least likely to buy one? What makes you think so? 5. From what you learned in this chapter, which influences on buyer behavior can you identify as most critical in influencing each customer to make a purchase? 6. Chloe chose to talk to customers after they had actually put bars in the cart. Should she have talked to customers who bought other snacks? Why/why not?" I | 1. "How is the buying behavior of the two customers similar, and how is it different? 2. From a marketing perspective, how could TSL use the information gained from talking to the two customers? 3. Could TSL treat both customers the same, or would they have to have a different marketing strategy for each? Explain. 4. Which of these customers do you think is most likely to buy a TSL bar? Which is the least likely to buy one? What makes you think so? 5. From what you learned in this chapter, which influences on buyer behavior can you identify as most critical in influencing each customer to make a purchase? 6. Chloe chose to talk to customers after they had actually put bars in the cart. Should she have talked to customers who bought other snacks? Why/why not?" I |