1) How the audit of MACY'S , Inc can be done by using these following questions : A. Company Description ( highlights of the firm's historical and recent operations) of Macy's,Inc ? B. Strategic Focus and Plan of Macy's,Inc meaning (Mission, Goals, Core Competency and Sustainable Competitive Advantage) one of the questions of my audit in Marketing Management Class ? C. Situation Analysis of Macy's (SWOT, Industry analysis, competitive analysis, company analysis, customer analysis) ? D. Market-Product Focus (Marketing objectives, target markets, points of difference, positioning)? E. Marketing Program ( Product strategy, price strategy, promotion strategy, place strategy)? 2) How to summarize the Macy's Audit ?

Answer rating: 100% (QA)

To conduct an audit of Macys Inc using the provided questions you can follow these steps 1 Company Description A Gather information on Macys historica... View the full answer