• 1. Identify and describe the three major pricing strategies and explain how Julep (A South African online flower business) should utilize them to exchange value with customers.
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• 2. Due to the intense competition from rival competitors, Julep wants to win more customers from these competitors. Recommend five price adjustment strategies that Julep can use to improve short-term sales and profitability.

Answer rating: 100% (QA)

1 The three major pricing strategies are Costbased pricing This is a pricing strategy where the pric... View the full answer