1) Identify and select a company.

 

 For our company we have decided to choose TJX. This is a large retail company located in Canada as well as in the USA. Here in Canada they have 3 main stores, Marshalls,Homesence and Winners. We chose this store because this company has more than one establishment and business giving it a unique opportunity and outlook into the world of business and retail. Due to the fact that it has 3 major stores located here in Canada we thought it would be a great business to discover and learn about.

 

2) Identify who you believe the target market is for the company

 

 TJX often targets consumers who are on a tight budget and seeking out low-cost, high-quality goods. These consumers are often shopping for brand-name apparel, footwear, and household products, but are also interested in unique finds and one-of-a-kind items. The target market for TJX is made up of both men and women, families, and people of all ages. The target demographic for TJX is also frequently price conscious and eager to save money.

 

 

3) Walk through each step of the consumer behaviour decision process and identify how this company can market to its segment in that step. Include two tactics per step. Ensure these all fit together cohesively (10 Marks).

 


Please use the information from question 1 and 2 inorder to answer question 3.