Identify how Mario Andrettis legacy and key business alliances have boosted Andretti Autosports competitive advantage. Evaluate key Andretti Autosport diversification and engine sponsorship decisions through the resourcebased view RBV of business strategy and entrepreneurship valuable rare, inimitable resources, and organization Explain how brand sponsorship, digital marketing, and promotion through social media platforms have acted as driving forces for enterprise sustainability in the auto racing business.

Should Andretti Autosport continue its engine sponsorship relationship with Honda? Why or why not?