1) Identify various approaches to sales promotion and how each might be used. 2) Describe the activities...

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1) Identify various approaches to sales promotion and how each might be used.

2) Describe the activities and aims of public relations.

3) Discuss the role of selling in marketing communications

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 28, 2024 03:07 AM

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1) Identify various approaches to sales promotion and how each might be used. 2) Describe the activities...

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1 Various Approaches to Sales Promotion and How They Might be Used a Discounts and Deals Offer temporary price reductions BOGO offers or discounts to incentivize immediate purchase and drive sales b C... View the full answer

International Marketing And Export Management

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