1. Is McDonald's trade-up strategy to the McCaf' line of premium coffee products a good deal for...
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Question:
1. Is McDonald's trade-up strategy to the McCafé' line of premium coffee products a good deal for the franchisees? Why or why not?
2. If McDonald's McCafé' premium coffee trade-up strategy turns out to be highly successful, do you think other fast-food restaurants such as Burger King and Wendy's will pursue a similar coffee trade-up strategy?
3. In the long run, do you believe that Starbucks will be McDonald's main competitor in the premium coffee products category? Why or why not? How about Dunkin Donuts as a key competitor? Be sure to consider the implications of question #2 in your answer to the present question."
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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