1 . Is the management of customer experience only something for a limited number of firms in highly hedonic environments such as hospitality , high - end retail and luxury goods ? Or is it something that all firms need to manage , even if they operate in low - involvement , utility - type service environment

Answer rating: 100% (QA)

The management of customer experience is relevant for all firms regardless of the industry or service environment in which they operate While it is tr... View the full answer