1. It has been said that Zynga is an analytics company masquerading as a games company. Discuss...

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1. It has been said that Zynga is an analytics company masquerading as a games company. Discuss the implications of this statement.

2 . What role does business intelligence play in Zynga s business model?

3. Give examples of three kinds of decisions supported by business intelligence at Zynga.

4. How much of a competitive advantage does business intelligence provide for Zynga? Explain.

5. What problems can business intelligence solve for Zynga? What problems can\\\'t it solve?

Related Book For answer-question

Management Information Systems Managing the Digital Firm

ISBN: 978-0133050691

13th edition

Authors: Ken Laudon, Jane P. Laudon

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Posted Date: Oct 20, 2020 09:08 AM

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1. It has been said that Zynga is an analytics company masquerading as a games company. Discuss...

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1 Answer For many years individuals have been using the success gained by Zynga as a good example for the industries involved in video gaming The comp... View the full answer

Management Information Systems Managing the Digital Firm

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