1. List at least 5 different marketing opportunities that an organisation might consider when planning new marketing...
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Question:
1. List at least 5 different marketing opportunities that an organisation might consider when planning new marketing strategies and activities.
2. Explain why you would evaluate these opportunities for both risks and returns before considering them as feasible options.
3. What is a marketing strategy?
4. What factors should an organisation consider when evaluating a marketing strategy?
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Authors: Leslie G. Eldenburg, Susan Wolcott, Liang Hsuan Chen, Gail Cook
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