1. Low CTR is a continuous challenge for companies in all sorts of business. A) How can you determine what is a “good” or “adequate” CTR in a consumer goods company? Or in other words: What factors are behind that effectiveness? B) Provide an example of a good CTR standard in any consumer goods company.

2. Omni channels is the first strategic approach in the course. A) What is the process of evolution from Multichannel into Omnichannel Digital marketing Strategy? B) How is Omnichannel related to the ideas of seamless communication and user experience.

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1 Understanding CTR in Consumer Goods Companies A Determining a good or adequate ClickThrough Rate CTR in a consumer goods company can be a bit subjective and may depend on various factors Here are so... View the full answer