1. Marketing is often criticized because it creates a consumer need for items they don't actually need....
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2. Based on analysis, could this change based on the industry that is being evaluated? For example, do some industries focusing on creating false needs whereas others focus on the consumer's actual needs?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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