NBB seemed to agonize over the use of the word folly in its advertising campaign. What do

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NBB seemed to agonize over the use of the word “folly” in its advertising campaign. What do you make of the company’s struggle with this decision? Also, how do you personally feel about their use of the word?

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Marketing Mistakes and Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Posted Date: Jan 02, 2021 06:07 PM

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NBB seemed to agonize over the use of the word folly in its advertising campaign. What do

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Marketing Mistakes and Successes

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