1. On-site Optimization a) Mapping Keywords to Webpages. Refer to the SiteMap you developed for Assignment...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
1. On-site Optimization a) Mapping Keywords to Webpages. Refer to the SiteMap you developed for Assignment 1 (Section 5). For EACH page on your SiteMap: ▪ Describe the content to be included in the page (in 2-3 lines). ▪ Make a list of 6 keyword phrases that should be mapped (or linked) to the page. Such keyword phrases must be relevant to the focus and content of the page. For keyword brainstorming/generation, you may use an online free keyword generator such as Google AdWords Keyword Planner (http://adwords.google.com) or Keyword Tool (http://keywordtool.io/). See example below for a coffee shop website: Search for "coffee shop" found 693 unique keywords Want to get up to 2x more keywords instead? Subscribe to Keyword Tool Pro now! O O O ロ Keywords Ⓒ coffee shops near me coffee shop movie coffee shop game coffee shops nyc coffee shops nearby coffee shop jersey city coffee shop tycoon coffee shop menu coffee shop union square menu coffee shops near penn station coffee shop Search Volume CPC Ⓒ AdWo Do You Need This Inform Keyword Tool Pro Provides Sear For English Keywords. Tr b) Optimizing Webpage Content. Define an appropriate URL, title and meta description for EACH page on your site. 2. SEO Audit Analysis. Imagine that you are the owner of one of your competitors' website defined in Assignment 1 (Section 4) and you want to increase the ranking of your website using SEO: a) Run a SEO audit on the website using SEOptimer (www.seoptimer.com). b) Using your SEO audit report, describe the main issues found for the company's website. Include issues related to the URL, title, meta description, content quality, duplicate content, keywords usage, ALT text and file names for images, mobile optimization, page speed for desktop and mobile versions of the webpages, robots.txt file presence, sitemap.xml file presence, number of external and internal links, and quality of external links. See a screen- shot of a SEOptimer report for Bertucci's, an Italian restaurant in the Fairfield county: B Your page is good You have 15 improvements recommended Report Generated: 24th September 7:09PM Refresh Results Now SEO DOOG Usability Performance Bertucci's MENU ISTORY MUS event Bertucci's OO Social Security Day DEALS Carryouts Join The Conservation 00000 Bos Seauty Perfomance Mobile 3. Off-Site Optimization. Taking the same competitor's website used in the section above (part 2), do the following: a) Evaluate the popularity (i.e. backlinks) of your website using the following online tool: http://moz.com/researchtools/ose/. Report the results and provide a brief explanation for each of them. See example below: URL: www.bertuccis.com Hide Metrics Authority DOMAIN AUTHORITY 57/100 SPAM SCORE: 2/17 PAGE AUTHORITY 65/100 Page Link Metrics JUST-DISCOVERED 2 60 Days ESTABLISHED LINKS 526 Root Domains 3,076 Total Links Search b) Analyze the backlinks (i.e. the external links targeting this website's homepage) in terms of source and frequency (see example below). What kind of websites are targeting your site? What does this tell you about the popularity of your site? Explain. Inbound Links Gauge a site's influence. See inbound links to the page, subdomain, or root domain you've entered and analyze the linking pages. Target this page 1-50 Inbound Links Title and URL of Linking Page Kerry Bodine's blog | Forrester Blogs Qblogs.forrester.com/kerry_bodine Link Source only external 2016 Country Heals- Tax Day 2017: A List of Free Food Deals & Freebies | Money Qtime.com/money/4739052/tax-day-2017-free-foo... Qwww.intera.org/fat/home/ccp.asp?levent=1161... [No Title] Qwww.nashuachamber.com/ 2007 Multi-Group Meetings Week Link Type all links www.w3.org/2007/01/MGMoverview.html Link Anchor Text Bertucci’s www.bertuccis.com/ Bertucci's: www.bertuccis.com/ [no anchor text] www.bertuccis.com/ [img alt) BK_Nashsua_Digitial_... www.bertuccis.com/ Bertucci's www.bertuccls.com/ Spam Score 133 2-1 4 3 PAY 66 58 54 53 53 Prev DAY 86 96 77 43 Next 100 c) What would you recommend this company in order to increase the popularity (i.e. number and quality of backlinks) of its website? Explain. 1. On-site Optimization a) Mapping Keywords to Webpages. Refer to the SiteMap you developed for Assignment 1 (Section 5). For EACH page on your SiteMap: ▪ Describe the content to be included in the page (in 2-3 lines). ▪ Make a list of 6 keyword phrases that should be mapped (or linked) to the page. Such keyword phrases must be relevant to the focus and content of the page. For keyword brainstorming/generation, you may use an online free keyword generator such as Google AdWords Keyword Planner (http://adwords.google.com) or Keyword Tool (http://keywordtool.io/). See example below for a coffee shop website: Search for "coffee shop" found 693 unique keywords Want to get up to 2x more keywords instead? Subscribe to Keyword Tool Pro now! O O O ロ Keywords Ⓒ coffee shops near me coffee shop movie coffee shop game coffee shops nyc coffee shops nearby coffee shop jersey city coffee shop tycoon coffee shop menu coffee shop union square menu coffee shops near penn station coffee shop Search Volume CPC Ⓒ AdWo Do You Need This Inform Keyword Tool Pro Provides Sear For English Keywords. Tr b) Optimizing Webpage Content. Define an appropriate URL, title and meta description for EACH page on your site. 2. SEO Audit Analysis. Imagine that you are the owner of one of your competitors' website defined in Assignment 1 (Section 4) and you want to increase the ranking of your website using SEO: a) Run a SEO audit on the website using SEOptimer (www.seoptimer.com). b) Using your SEO audit report, describe the main issues found for the company's website. Include issues related to the URL, title, meta description, content quality, duplicate content, keywords usage, ALT text and file names for images, mobile optimization, page speed for desktop and mobile versions of the webpages, robots.txt file presence, sitemap.xml file presence, number of external and internal links, and quality of external links. See a screen- shot of a SEOptimer report for Bertucci's, an Italian restaurant in the Fairfield county: B Your page is good You have 15 improvements recommended Report Generated: 24th September 7:09PM Refresh Results Now SEO DOOG Usability Performance Bertucci's MENU ISTORY MUS event Bertucci's OO Social Security Day DEALS Carryouts Join The Conservation 00000 Bos Seauty Perfomance Mobile 3. Off-Site Optimization. Taking the same competitor's website used in the section above (part 2), do the following: a) Evaluate the popularity (i.e. backlinks) of your website using the following online tool: http://moz.com/researchtools/ose/. Report the results and provide a brief explanation for each of them. See example below: URL: www.bertuccis.com Hide Metrics Authority DOMAIN AUTHORITY 57/100 SPAM SCORE: 2/17 PAGE AUTHORITY 65/100 Page Link Metrics JUST-DISCOVERED 2 60 Days ESTABLISHED LINKS 526 Root Domains 3,076 Total Links Search b) Analyze the backlinks (i.e. the external links targeting this website's homepage) in terms of source and frequency (see example below). What kind of websites are targeting your site? What does this tell you about the popularity of your site? Explain. Inbound Links Gauge a site's influence. See inbound links to the page, subdomain, or root domain you've entered and analyze the linking pages. Target this page 1-50 Inbound Links Title and URL of Linking Page Kerry Bodine's blog | Forrester Blogs Qblogs.forrester.com/kerry_bodine Link Source only external 2016 Country Heals- Tax Day 2017: A List of Free Food Deals & Freebies | Money Qtime.com/money/4739052/tax-day-2017-free-foo... Qwww.intera.org/fat/home/ccp.asp?levent=1161... [No Title] Qwww.nashuachamber.com/ 2007 Multi-Group Meetings Week Link Type all links www.w3.org/2007/01/MGMoverview.html Link Anchor Text Bertucci’s www.bertuccis.com/ Bertucci's: www.bertuccis.com/ [no anchor text] www.bertuccis.com/ [img alt) BK_Nashsua_Digitial_... www.bertuccis.com/ Bertucci's www.bertuccls.com/ Spam Score 133 2-1 4 3 PAY 66 58 54 53 53 Prev DAY 86 96 77 43 Next 100 c) What would you recommend this company in order to increase the popularity (i.e. number and quality of backlinks) of its website? Explain.
Expert Answer:
Answer rating: 100% (QA)
Onsite Optimization a Mapping Keywords to Webpages digital marketing firm promoting services SEO remedies Web design firm marketing on social media Internetbased advertising solutions Page 2 Providers ... View the full answer
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
Posted Date:
Students also viewed these business communication questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...
-
Hi there , I need help. for my work i need a relevant and well written introduction as well as conclusion to the following below. My work is complete i just need a introduction and conclusion please...
-
A share of preferred stock pays a dividend of $5 per year. If the price of this preferred stock is currently $100, what is the cost of preferred stock? Fill in the blank
-
Select the correct answer for each of the following questions. 1. On January 2, 20X3, Kean Company purchased a 30 percent interest in Pod Company for $250,000. Pod reported net income of $100,000 for...
-
Should preferred stock be considered as equity or debt? Explain.
-
Fill in the Blank. In real-time frequency analysis, the signal is continuously analyzed over all the ___________ bands.
-
K. Gillan, C. Coduri, and C. Tate share income on a 5 : 3 : 2 basis. They have capital balances of $30,000, $26,000, and $18,000, respectively, when Cap Harkness is admitted to the partnership....
-
Consider a competitive industry composed of identical firms. Assume that the market is in a long-run equilibrium. The long-run total cost of each firm is given by TC = 0 if q = 0 and by TC q2+1 if...
-
Warf Computers, Inc., was founded 15 years ago by Nick Warf, a computer programmer. The small initial investment to start the company was made by Nick and his friends. Over the years, this same group...
-
24/ Prepare Balance Sheet as at 31st March, 2023 from the following information of Ford Ltd. as required under Schedule III of the Companies Act, 2013: Term Loan (Secured) Sundry Creditors Advances...
-
Steven Ye wants to start a company. He has a rough draft of his business plan and some tentative funding but needs some additional advice and guidance to help him through the start-up process. The...
-
An enterprise that will absorb a majority of a variable interest entitys expected losses is called the a. Primary beneficiary. b. Qualified owner. c. Major facilitator. d. Critical management...
-
Companies that encouraged their employees to pursue entrepreneurial activities within an existing business created products such as Post-It Notes and Sony PlayStation. What aspects of the corporate...
-
The management team of Company A has contacted the shareholders of Company B encouraging them to replace their current managers with a new group who are more in line with the goals of Company A....
-
Dads Camping Equipment Co. buys tents from Sons Outdoor Tent Co. If Dads company merges with Sons company to form Family Outdoor Equipment Store, which of the following best describes the type of...
-
Consider the following scenario: You're working at a firm that consolidates personal finance data for its customers, which are primarily individual consumers. Let's call this firm Filthy Money, Inc,...
-
F.(3e* -2x 3 sin(2x)) is equal to 2 3 Cos 8. IT 3, t (4+@ 2 3, 1+o 1 4 Cos 4 4 1 3. 1 +4cos V7 (1+o 4 1 4 Cos 4 1+0 4-
-
Phil and Linda are 25-year-old newlyweds and file a joint tax return. Linda is covered by a retirement plan at work, but Phil is not. a. Assuming Phil's wages were $27,000 and Linda's wages were...
-
a. Wilson filed his individual tax return on the original due date, but failed to pay $700 in taxes that were due with the return. If Wilson pays the taxes exactly 2 months late, calculate the amount...
-
Larry Gaines, age 42, sells his personal residence on November 12, 2012, for $144,000. He lived in the house for 7 years. The expenses of the sale are $10,500, and he has made capital improvements of...
-
The y-intercept b0 of a least-squares regression line has a useful interpretation only if the x-values are either all positive or all negative. In Exercises 812, determine whether the statement is...
-
In general, the slope of the least-squares regression line is equal to the correlation coefficient. In Exercises 812, determine whether the statement is true or false. If the statement is false,...
-
At the final exam in a statistics class, the professor asks each student to indicate how many hours he or she studied for the exam. After grading the exam, the professor computes the least-squares...
Study smarter with the SolutionInn App