1. Pretend you are a marketing research assistant working at Burton. If you were working on a project to explore whether Burton should branch out into surfing & surfboard manufacturing, which research approach would be most appropriate to learn more about the surfing market? (Highlight one answer)
* Primary research
* Secondary research

Explain your answer


2. Regardless of your answer to the previous question , assume you do end up performing some primary research to learn more about surfing and the surfboard market. Would qualitative research or quantitative research be more appropriate in this scenario? (Highlight one answer)
a. Qualitative
b. Quantitative

Answer rating: 100% (QA)

1 Primary research Explanation Primary research involves gathering firsthand data directly from the ... View the full answer