1. Promotion - What is your main promotional objectives? What is your message? Which media vehicles for...
Fantastic news! We've Found the answer you've been seeking!
Question:
- 1. Promotion - What is your main promotional objectives? What is your message? Which media vehicles for communicating that message will you use? How will you evaluate the results of your promotional efforts?
- 2.Break-even Analysis - Show when you will break-even and how you arrived at that point. Use a break-even table/chart and explain your calculations.
- 3. Sales Forecast: 1st year by month; 2nd and 3rd years by quarter
- Show your sales forecast similar to the spreadsheet below (1st year by month; 2nd & 3rd year by quarter):
- Year 1 1st Q Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- Revenue
- Volume
- Year 2 1stQ 2ndQ 3rdQ 4th Q Year 3 1stQ 2ndQ 3rdQ 4th Q
- Revenue
- Volume
- Explain how you arrived at these numbers. Discuss the risks of not reaching these forecasts. What are the two most important components of sales performance for you to reach these goals?
- Using the worksheet you conducted earlier in this course, compile your expense list (for implementing this new product). You can use a spreadsheet or table format. Explain your spreadsheet/table.
- 4.Roll-out Plan - How will you roll out this product? Will you conduct a pilot program? How long will it take? List the key/major events that need to happen to implement this product/service.
- 5. Contingency Plan - What major risk do you have of this implementation going awry? What is your Plan B for any risks you've identified? Within your marketing organization, who will do what and when? How will you monitor risks and adapt to adversity in the marketplace?
- 7. How will you monitor expenses/revenue? Identify what methods/reports and how often you'll review them? How will you assess that you are meeting your goals/objectives?
Related Book For
Auditing and Assurance services an integrated approach
ISBN: 978-0132575959
14th Edition
Authors: Alvin a. arens, Randal j. elder, Mark s. Beasley
Posted Date: