Reshier Company makes three types of rug shampooers. Model 1 is the basic model rented through hardware stores and supermarkets. Model 2 is a more advanced model with both dry-and wet-vacuuming capabilities. Model 3 is the heavy-duty riding shampooer sold to hotels and convention centers. A segmented income statement is shown below.

		Model 1		Model 2		Model 3		Total
Sales		$235,000		$590,000		$658,500		$1,483,500
Less variable costs of goods sold		(91,500)		(166,280)		(356,000)		(613,780)
Less commissions		(5,700)		(40,000)		(21,750)		(67,450)
Contribution margin		$137,800		$383,720		$280,750		$802,270
Less common fixed expenses:
Fixed factory overhead								(385,000)
Fixed selling and administrative								(307,000)
Operating income								$110,270

While all models have positive contribution margins, Reshier Company is concerned because operating income is less than 10 percent of sales and is low for this type of company. The company’s controller gathered additional information on fixed costs to see why they were so high. The following information on activities and drivers was gathered:

				Driver Usage by Model
Activity	Activity Cost		Activity Driver	Model 1		Model 2	Model 3
Engineering	$86,000		Engineering hours	750		71	179
Setting up	$196,000		Setup hours	12,100		13,200	29,179
Customer service	$100,000		Service calls	13,400		1,480	19,179

In addition, Model 1 requires the rental of specialized equipment costing $22,000 per year.

Required:

1. Reformulate the segmented income statement using the additional information on activities. Use a minus sign to indicate any negative margins. Do NOT round interim calculations and, if required, round your answer to the nearest dollar. If amount box does not require an entry, leave it blank or enter "0".

Reshier Company
Segmented Income Statement
	Model 1	Model 2	Model 3	Total
Sales	$	$	$	$
Less variable cost of goods sold
Less commissions
Contribution margin	$	$	$	$
Less traceable fixed expenses:
Engineering
Setting up
Equipment rental
Customer service
Product margin	$	$	$	$
Less common fixed expenses:
Factory overhead
Selling and admin. expense
Operating income				$

2. Using your answer to Requirement 1, assume that Reshier Company is considering dropping any model with a negative product margin. What are the alternatives? (Keep Model 1 and Drop Model 1)

Which alternative is more cost effective and by how much? (Assume that any traceable fixed costs can be avoided.) Do NOT round interim calculations and, if required, round your answer to the nearest dollar.
Dropping Model 1  will add $_________  to operating income

3. What if Reshier Company can only avoid 164 hours of engineering time and 5,250 hours of setup time that are attributable to Model 1? How does that affect the alternatives presented in Requirement 2? Which alternative is more cost effective and by how much? Do NOT round interim calculations and, if required, round your answer to the nearest dollar.

Keeping Model 1  will add $__________ to operating income

Answer rating: 100% (QA)

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