1. Situation Report ? Accuracy and clarity of the situation analysis ? Identification of key stakeholders ? Identification of potential risks, issues, and challenges: 2. Key Messaging (5 points) ? Relevance and appropriateness of key messages: messages that are relevant, appropriate, and tailored to address the crisis Situation and stakeholder needs. ? Clarity and consistency of messaging: concise, easy to understand, and memorable. ? Strategic Alignment with known organizational responsibility. 3. Distribution Plan for Messages (5 points) ? Selection of appropriate communication channels: select the most suitable communication channels to distribute the key messages effectively. ? Timeliness and urgency: does the distribution plan respect the urgency; is progressive if required? ? Integration of traditional and digital media: if pertinent, does the plan offer a mix of traditional and digital media channels to reach various stakeholders effectively? ? Evaluation of message dissemination: has the student recommended monitoring and evaluation techniques to assess the effectiveness of message dissemination and make necessary adjustments?

Based on this case:

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The Organization levages Prigord Subsidiary of the American company Mont Hudson Foie Gras Owner and General Manager of the company: Emmanuel Mallard An investment of the Socit Gnrale de Financement (43%) Founded by a New Yorker in 1912 on the western shore of Perigord Lake, our company is the oldest Company specialized in the production of Pekin ducks in Canada. This species, imported into the United States in 1873, was chosen for the unique qualities of its tender and tasty meat. For over a century, we have continued to be the industry leader in North America, offering a range of more than thirty further processed products, in addition to the classic line of raw meat products. ELEVAGES PERIGORD Proud to maintain the regional know- how, we are honoured to use farming practices that prioritize the birds' quality of life. As such, we seek the collaboration of specialists at every step of the production: All our employees receive training to ensure the well-being of our birds. A professional in duck well-being regularly carries out audits to ensure the quality of life of our birds. Our expertise is duly certified through our accreditation: HACCP accreditation (Hazard Analysis Critical Control Point) The Organization levages Prigord Subsidiary of the American company Mont Hudson Foie Gras Owner and General Manager of the company: Emmanuel Mallard An investment of the Socit Gnrale de Financement (43%) Founded by a New Yorker in 1912 on the western shore of Perigord Lake, our company is the oldest Company specialized in the production of Pekin ducks in Canada. This species, imported into the United States in 1873, was chosen for the unique qualities of its tender and tasty meat. For over a century, we have continued to be the industry leader in North America, offering a range of more than thirty further processed products, in addition to the classic line of raw meat products. ELEVAGES PERIGORD Proud to maintain the regional know- how, we are honoured to use farming practices that prioritize the birds' quality of life. As such, we seek the collaboration of specialists at every step of the production: All our employees receive training to ensure the well-being of our birds. A professional in duck well-being regularly carries out audits to ensure the quality of life of our birds. Our expertise is duly certified through our accreditation: HACCP accreditation (Hazard Analysis Critical Control Point)