1 The Kano Model focuses your attention on how customers will react to different features and...

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1 The Kano Model focuses your attention on how customers will react to different features and invites you to compare | each possible feature based on which two criteria? Cost breakdown and price differentiation What it should do and how it will do it Investment implementation and potential to satisfy customers How the product will perform and how much the product will cost 2 If your product does not offer customers won't buy it. Form features 3 Fully implemented features Basic features Intangible features Which features do customers know they want, weighing them carefully as they decide between your product and your competitor's product? Form features Basic features Performance features Fully implemented features 4 Excitement features are the differentiators. Because they are they Fully implemented; perform Helpful; are necessary Unexpected; create delight Flawless; create rapport 5 Once you've identified the features you think you need to get into the competitive mix to earn customer loyalty, what should you do next? Take your list to prospective customers and get their feedback. Create an end-to-end customer experience. See what the product or service accomplishes. Do a break-even analysis. Submit Assessment " " " 1 The Kano Model focuses your attention on how customers will react to different features and invites you to compare | each possible feature based on which two criteria? Cost breakdown and price differentiation What it should do and how it will do it Investment implementation and potential to satisfy customers How the product will perform and how much the product will cost 2 If your product does not offer customers won't buy it. Form features 3 Fully implemented features Basic features Intangible features Which features do customers know they want, weighing them carefully as they decide between your product and your competitor's product? Form features Basic features Performance features Fully implemented features 4 Excitement features are the differentiators. Because they are they Fully implemented; perform Helpful; are necessary Unexpected; create delight Flawless; create rapport 5 Once you've identified the features you think you need to get into the competitive mix to earn customer loyalty, what should you do next? Take your list to prospective customers and get their feedback. Create an end-to-end customer experience. See what the product or service accomplishes. Do a break-even analysis. Submit Assessment " " "