1. ToysRUs is a company that sells toys. The one product that suits children 10 years old...

Fantastic news! We've Found the answer you've been seeking!

Question:

1. Toys"R"Us is a company that sells toys. The one product that suits children 10 years old and below to complete the following tasks:Product chosen: LEGO Technic Formula E Porsche 99X Electric 42137 (link: https://www.toysrus.com.my/lego-technic-formula-e-porsche-99x-electric-42137-1150382.html) Question 1(a) What is the product you have chosen? Briefly describe the product. You may include a product picture in your answer. (product picture is below)Question 1(b) What values of your chosen product can Toys"R"Us propose to its target customers, i.e. parents with young children? List two values and explain them. (product picture is below) Question 1(c)Assuming that you were the marketing manager of Toys"R"Us company in Malaysia. Discuss how your retail outlet (both physical & online store) would influence your potential customers (refer to Question 1) at the stage of (a) need recognition, (b) information search, and (c) prepurchase evaluation of alternatives in their decision-making process. You are required to give relevant examples or (and) relevant pictures to support your answers.Question 1(d)Read the following story. Discuss any potential issues in the story and provide your reasons or justifications. You may provide suggestions if they are relevant and appropriate.Story below:"KimmyToyz company sells products such as toys for young children (10 years old and below). The marketing manager would like to find out the factors affecting the intention to buy toys among the parents with young children in Malaysia. A marketing researcher had been appointed to provide primary data to the marketing manager. The researcher merely searched over the internet and reported to the marketing manager that the main factors that influence the intention to buy toys among parents with young children include the product design, price, income of the buyers and opinions from friends. (Discuss the research method used and the research findings). After the information was reported to the marketing manager, the company decided to lower the product price by 50%, and the product cost by sourcing cheaper raw materials. The company also introduced customer referral program by providing incentives to existing customers who recommend friends and family to buy products from the company. (Are the strategies appropriate?)"