1. Using the Supply Chain lecture (and the related PPT) as a resource and considering the strategy you selected for your Capsim company, what will the key links in your value chain be to optimize the profitability of your company? What specific investments will you need to make to earn a return from these links in the value chain in the future?

2. Using the Supply Chain lecture (and related PPT) as a resource, what links in your company's value chain do you anticipate may be at risk for becoming weaker? How specifically do you plan to address these weaknesses?