1. We need to develop a new product to win over this competition, Mr. Mehmood, CEO...

 

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1. "We need to develop a new product to win over this competition", Mr. Mehmood, CEO of Teleport LLC., announced in the annual meeting. Teleport brand was established in 2011 with an aim of offering a range of electronics. However, the company is facing competition from the big and known brands. The CEO of the company decided to innovate and launch a new product to overcome this competition. Subsequently a new cross functional team is constituted to develop a new product. The team includes representatives from marketing, information services, customer service, and accounting, production all of whom will move to the same location at headquarters for three months. The members of the team are experts in their areas but new to working in a cross functional team. A- State the type of the team. Justify your answer. 2 Marks B- Describe the behaviors Rob might observe during each stage of the team's development. 4X2-8 Marks 2. Mr. Rob has just been hired as a brand manager of soaps for a large consumer products company offering cosmetics, handwash, hair products and such. His job mainly involves encouraging the advertising and production groups to promote and manufacture soap product more effectively. These departments aren't under his direct authority, though company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power Rob can use to ensure that the production and advertising departments will help him make and sell soap more effectively. 5X2-10 Marks 1. "We need to develop a new product to win over this competition", Mr. Mehmood, CEO of Teleport LLC., announced in the annual meeting. Teleport brand was established in 2011 with an aim of offering a range of electronics. However, the company is facing competition from the big and known brands. The CEO of the company decided to innovate and launch a new product to overcome this competition. Subsequently a new cross functional team is constituted to develop a new product. The team includes representatives from marketing, information services, customer service, and accounting, production all of whom will move to the same location at headquarters for three months. The members of the team are experts in their areas but new to working in a cross functional team. A- State the type of the team. Justify your answer. 2 Marks B- Describe the behaviors Rob might observe during each stage of the team's development. 4X2-8 Marks 2. Mr. Rob has just been hired as a brand manager of soaps for a large consumer products company offering cosmetics, handwash, hair products and such. His job mainly involves encouraging the advertising and production groups to promote and manufacture soap product more effectively. These departments aren't under his direct authority, though company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power Rob can use to ensure that the production and advertising departments will help him make and sell soap more effectively. 5X2-10 Marks