1. What are the various factors that bring about the connection sport fans have with the events...
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Question:
1. What are the various factors that bring about the connection sport fans have with the events surrounding the Super Bowl?
2. How has the Super Bowl been able to engage such a large following for fans and non sport fans alike in the United States?
3. What are the communicative elements that are an integral part of the success of the Super Bowl?
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ISBN: 978-1506302935
1st edition
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
Posted Date: