1. What is PBM Plastic's apparent business-level strategy? A valid explanation will synthesize concepts and ideas provided in the case

2. How do the corporate strategies of related diversification, vertical integration, and reorganization present themselves in the case? A valid explanation will synthesize concepts and ideas provided in the case

3. How does the S-curve that Adam Burke described in his video interview factor into the case?

4. Given the leadership issues Adam Burke faced, what made him an effective strategic leader? A valid explanation will synthesize examples provided in the case.