1. What is Perceptual Mapping? How does this concept help in the marketing of a new product?...
Question:
1. What is Perceptual Mapping? How does this concept help in the marketing of a new product?
2. Is Empathy Interview a market research tool for a new business project? How is it applied? Explain your answer.
3. From your understanding of the Sociability - Dominance Continuum Model for Communication Styles and based on your past life, social and work experiences, explain which of the four personality-communication styles you belong to and why you think so.
4. If you are planning for a negotiation presentation with an investor and you know that the individual is a Director (or Directive) personality-communication type, how would you plan your presentation?
5. How does understanding Emotional Intelligence help us in organizational communication networks and planning for negotiations with external entities?
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill