1) What is the implicit currency that clears the three-sided market of advertisers, for example, the content providers, consumers, and advertisers? Explain the relationship between any two components of this marketplace and how it relates to the implicit currency in question. 

2) What is CPM?

3) Explain why CPM is different across different contexts and media (at least 2 reasons). 

Answer rating: 100% (QA)

1 The implicit currency that clears the threesided market of advertisers content providers and consumers is attention Attention is the key resource th... View the full answer