1. What kind of Direct Response campaign would you recommend to support this advertisement?  Identify and provide a rationale for your choice. Describe or draft your Direct Response creative execution.

2. Recommend two Consumer promotions for this product/service and reasons why you would recommend it.

3. Recommend one Out-of-Home method of advertising to support this campaign with details i.e. which tactic, location, and timing.  Explain why Out-of-Home is worth the budgetary spend.

4. What probable step in the ACCA or AIDA model is this advertisement trying to influence?  

5. Write Two Consumer Behaviour Influences to which you believe this advertisement is appealing to.  Provide rationale. 

6.  Identify what you believe to be the Creative Objective for this advertisement.[mention the elements that consist of the creative objective]  Provide a rationale. 

7. Determine a potential Positioning Strategy and Two Appeal Techniques this company/brand may be using in this advertisement.  Provide a rationale for your choices. 

8. Define the probable Target Market for this advertisement using the four bases of segmentation and provide a reasonable rationale to support your response.[include rationale]

9. Identify a potential primary Marketing Objective and a primary Communications Objective that this advertisement could be addressing. Ensure your response is written in SMART format with a rationale to support your objectives. 

 

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DON'T JUST NOURISH DRY SKIN. PREVENT IT TOO. HEALTHY SKIN STARTS WITH CAT Aveeno HEALTHY ITS CUR NATURE Aveeno Copy reads: HEALTHY SKIN STARTS WITH OAT Our clinically proven formula with prebiotic oat provides long-lasting moisture and help prevent, protect and nourish dry skin. 2013-by-brand/ NOTES Aveeno was introduced in 1945 by Johnson and Johnson. 2019, Johnson and Johnson recorded $7.68 in personal care sales worldwide". In the USA Aveeno had a market share about 3.3% in the Hand and body lotion sales". Sources: https://www.happi.com/contents/view_breaking-news/2021-11-12/jj-to-separate-aveeno- johnsons-and-neutrogena-from-pharma-and-medical-device-business/ *https://www.statista.com/statistics/195274/share-of-us-hand-and-body-lotion-sales-in-2012-and- DON'T JUST NOURISH DRY SKIN. PREVENT IT TOO. HEALTHY SKIN STARTS WITH CAT Aveeno HEALTHY ITS CUR NATURE Aveeno Copy reads: HEALTHY SKIN STARTS WITH OAT Our clinically proven formula with prebiotic oat provides long-lasting moisture and help prevent, protect and nourish dry skin. 2013-by-brand/ NOTES Aveeno was introduced in 1945 by Johnson and Johnson. 2019, Johnson and Johnson recorded $7.68 in personal care sales worldwide". In the USA Aveeno had a market share about 3.3% in the Hand and body lotion sales". Sources: https://www.happi.com/contents/view_breaking-news/2021-11-12/jj-to-separate-aveeno- johnsons-and-neutrogena-from-pharma-and-medical-device-business/ *https://www.statista.com/statistics/195274/share-of-us-hand-and-body-lotion-sales-in-2012-and-

Answer rating: 100% (QA)

1 Direct Response Campaign Recommendation Implement a direct response email marketing campaign Rationale Direct response email campaigns allow for personalized communication enabling the brand to prov... View the full answer