1. What most notable strategic marketing decisions made by Aldi might have given it certain competitive...
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1. What most notable strategic marketing decisions made by Aldi might have given it certain competitive cost advantages over low cost leaders such as Wal-Mart? The key marketing decisions for retailers may include the merchandise mix, pricing, location, communication, customer service, in-store shopping environment, target market, and positioning (or key value propositions). So please name your answers by referencing the above list. Your answer: 1. What most notable strategic marketing decisions made by Aldi might have given it certain competitive cost advantages over low cost leaders such as Wal-Mart? The key marketing decisions for retailers may include the merchandise mix, pricing, location, communication, customer service, in-store shopping environment, target market, and positioning (or key value propositions). So please name your answers by referencing the above list. Your answer:
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Aldi has implemented several strategic marketing decisions that contribute to its competitive cost a... View the full answer
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
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