1. What type of strategy would you recommend based on the IE matrix, for a company that...
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1. What type of strategy would you recommend based on the IE matrix, for a company that has a total weight score of 3.6 on the IFE Matrix and a score of 1.2 on the EFE Matrix? Make assumptions if necessary to explain your answer.
2. Construct a BCG matrix for a two-division company with sales of $ 5 and $ 8 and profits of $ 3 and $ 1, respectively. Assuming the axes of relative market share positions and industry growth rates to help you diagram.
3. Explain why cultural factors should be an important consideration in analyzing and choosing among alternative strategies?
Related Book For
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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