1. Which element of the marketing environment do you think is most critical for TSL to...

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1. "Which element of the marketing environment do you think is most critical for TSL to understand if it is to be successful? 2. If you were advising TSL in this situation, would you consider temporarily using artificial vanilla until the shortage ended or at least to theet the pending Starbucks order? 3. Do you think the economic environment in the United States is conducive to a $3.99 snack bar like TSL? Why or why not? How do you think customers would respond if TSL had to raise the price $.10 per bar to cover the increased cost of vanilla? 4. TSL has a single supplier for the Madagascar vanilla. What are the advantages and disadvantages of a single supplier? 1 5. How has the social/cultural environment benefited TSL and how has the social/cultural environment contributed to its current problem with vanilla supply?" 1. "Which element of the marketing environment do you think is most critical for TSL to understand if it is to be successful? 2. If you were advising TSL in this situation, would you consider temporarily using artificial vanilla until the shortage ended or at least to theet the pending Starbucks order? 3. Do you think the economic environment in the United States is conducive to a $3.99 snack bar like TSL? Why or why not? How do you think customers would respond if TSL had to raise the price $.10 per bar to cover the increased cost of vanilla? 4. TSL has a single supplier for the Madagascar vanilla. What are the advantages and disadvantages of a single supplier? 1 5. How has the social/cultural environment benefited TSL and how has the social/cultural environment contributed to its current problem with vanilla supply?"

Answer rating: 100% (QA)

1 The most critical element of the marketing environment for TSL to understand is the supply chain and sourcing factors This includes understanding th... View the full answer